Make The Most Of Your Website With These Essential Tips

There are more than 3.5 billion Google searches per day, and to rank high enough for potential customers to come across your website, you will need to learn how to play by Google’s rules. There are many ways you can increase traffic on your website, and we will be looking at the essential tips you need for how to do this.

Taking The Right Steps to Improve SEO

One of the best ways to ensure that you are making full use of your content is by improving your search engine optimisation efforts. That means learning about SEO and finding out what steps you need to take to improve your search engine rankings.

To learn about SEO and how it works, you should check out articles from experts and learn what Google and other search engines expect from websites like yours. From there, you can start undertaking keyword research and will understand the basics of search engine optimisation, so that you can understand what you need to do and how the process works.

Drive traffic with PPC – Pay-Per-Click

Taking on PPC yourself can be an arduous task and is definitely something you should bring a professional in for if you want the best results. Big Surf Digital focuses on achieving highly targeted and affordable clicks through google ad campaigns, giving your site the best chance of making sales and enquiries. 

Why shouldn’t you do it yourself? The simple answer is that PPC isn’t easy. PPC ads provide a perfect opportunity to connect with potential prospects as they look for specific information or products. Although paid search marketing is a useful tool, bringing in the traffic you need to grow your business is not that easy. Putting an ad anywhere on the internet isn’t going to have the desired effect in boosting revenue, and it takes a specialist to put everything into place.

Make the Most of Your Social Media Strategies

More than 3.6 billion people use social media, which is expected to grow exponentially by 2025. Marketers must rely on more than hashtags to make the most of platforms like Facebook, Instagram and Snapchat. The most successful social media marketers in the world rely on various sophisticated strategies, all designed to boost brand awareness, drive new business, and amuse followers. 

It is risky to focus only on one social network. Instead, you should develop an understanding of the target audience as many people use a variety of networks for different purposes. Taking a multichannel approach in reaching customers is essential to a social media strategy, ensuring that each platform is unique to encourage users to follow your brand across all services.

Finding creative ways to entertain and delight social media users is a great way to build a following through word of mouth and advertising. Include moments that make people feel good about themselves and simple on-brand mid-week videos to bring a little joy. The little things can make big a difference in your following, but be sure to use analytics to keep track of how to improve.

Email Marketing

First off, what is email marketing? An email marketing campaign is an email sent from a business to customers or prospective clients. A successful campaign will get the recipients to take action, engage with your business by clicking on the embedded links, and help you to get more leads and sales.

A significant advantage of this is that email is still a widely used means of communication, with the majority of adults and over half of teenagers using it daily. Successful email marketing campaigns start with a list full of qualified leads interested in what you have to offer. The best way to build a targeted list is to convert your website visitors into subscribers using exit-intent popups. Exit-intent popups detect user behaviour to prompt them with a targeted campaign at the precise moment they are about to leave your site. A brilliant tool to help increase your conversions.

Once you have your list, you need to create the design and layout of your email; with more people reading emails on mobile phones, it’s important to use an email template that’s responsive to the device, so your email resizes automatically. 

Developing the copy, subject lines and calls to action are the last steps in creating your email. Personalised emails have the most success, so make sure you include your subscriber’s names when possible and offer something of value to your readers by directing them to helpful information or the resource you’re promoting. 

When you have all this in place, it’s time to set up Google Analytics and send your email campaign. With Google Analytics in place, you’ll be able to track figures for how many people open, click, unsubscribe and forward your campaign. This will help you to figure out what’s working and what needs to be changed.


Duncan is a technology professional with over 20 years experience of working in various IT roles. He has a interest in cyber security, and has a wide range of other skills in radio, electronics and telecommunications.

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