SiriusXM’s Pandora Stations Now Available in BMW Vehicles

BMW vehicles equipped with SiriusXM with 360L radios now offer Pandora Stations, a new in-car feature from SiriusXM that employs Pandora’s listener personalization technology and gives BMW owners the ability to customize their own ad-free music channels in the car that will play more of what they want to hear.

SiriusXM’s Pandora Stations allow BMW owners to create their own ad-free music stations on the SiriusXM with 360L radio in the car. By giving songs a thumbs up or thumbs down, or skipping songs, they can customize the channel to play more of what they want to hear.

The Pandora Stations feature on SiriusXM with 360L radios is one of the technology enhancements that have been rolled out to BMW customers with properly equipped 2021 models.  Pandora Stations will also be available in all MY2022 and later BMW models equipped with SiriusXM with 360L. 

BMW owners create their Pandora Stations based on their favorite artists.  Pandora Stations can be accessed via the “Related” button while an artist is playing on the “Now Playing” screen or via “Search” to create a specific artist’s Pandora Station on their SiriusXM with 360L radio.  Drivers and their passengers can then give songs a thumbs up or thumbs down, and skip songs, to customize the channel to play more of what they want to hear.  The user can save the Pandora Station to their vehicle Presets or SiriusXM Favorites for easy access whenever they want to tune in. 

“Pandora Stations on SiriusXM with 360L radios bring the in-vehicle audio entertainment experience to another level.  BMW, always at the forefront of offering the best technology to their customers, now adds Pandora’s personalization technology to SiriusXM’s extensive and diverse selection of audio entertainment channels,” said Sean Gibbons, SVP & GM, Automotive Engineering & Product for SiriusXM.  “We’re especially pleased that MY21 BMW drivers can get access to this great feature right now, many of whom are still enjoying their initial 12-month SiriusXM trial subscription.” 

BMW owners and lessees receive a 12-month subscription to the SiriusXM Platinum Plan with the purchase or lease of any new SiriusXM-equipped BMW vehicle.

With the SiriusXM Platinum Plan, consumers get SiriusXM’s full lineup of varied content and the ability to create Pandora Stations, and can also listen to SiriusXM outside their vehicles on the SXM App and on connected devices and speakers in their homes.  For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit www.SiriusXM.com.

Jason Davies

UK based technology professional, with an interest in computer security and telecoms.

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