How Software Developers Can Turn Startups Into New Clients

In the United States alone, around 565,000 startups launch every month. Almost 95% of startups require software to run their core operations. Interestingly, the biggest reason behind the failure of startups is not developing the right software to handle modern business needs and client requirements.

This presents a lucrative opportunity for software developers. By turning startups into new clients, a software developer cannot only polish his skill but generate significantly higher revenue. For that, you need to be welcoming towards startups and learn to accommodate their needs.

Here are some easy ways to turn startups into your clients:

Stay on the Top of Trends

Every day, a number of new startups appear. And each of them is looking to align themselves with the top trends of the market. The success of startups depends on how successfully they reach out to their audience and grab people’s attention.

For that, they need to offer an exceptional user experience. Thus, the software has to be interactive, intuitive, and speedy. Be it a website or an application, a software developer must incorporate modern technological trends such as Artificial Intelligence, Virtual Reality, etc., to deliver a top-notch experience.

Deliver the Right Cybersecurity Measures

Cybersecurity is another common reason behind failing startups. Software developers are unable to deliver the right cybersecurity measures, resulting in the collapse of startup software.

As a software developer, you must put the right cybersecurity measures into place to protect startups against cyberattacks and threats.

Keep Scaling Needs into Consideration

Every startup evolves over time. The dynamics change with the growth of startups and the demands of clients. Therefore, a startup requires scaling.

The software should be designed in such a way that it can accommodate scaling. This is especially important for seasonal startups who experience traffic hikes during a certain period. Only a scalable software can take care of such needs and requirements.

Use the Right Tools

Developing the most suitable software for a startup requires using the right tools. For instance, great analytics tools help developers gather beneficial insights regarding market conditions and user behavior.

These tools also assist in quality assurance. Throughout the developing process, developers can evaluate different aspects and identify areas that need certain improvements.

Other than this, there are several coding tools available that ease the developing process. Pre-built codes make it is easier to try and test the software.

With the right tools in hand, custom software development turns out to be quite cost-effective and time-efficient.

Allocate Enough Resources

Another reason why software developers are unable to catch startups as new clients is the lack of resources. Be it infrastructure, tools, or personnel, you must allocate enough resources to each project. This helps meet deadlines and build client’s trust.


If you are looking to convert startups into your clients, all you need to do is make some systematic changes. Use the right tools, focus on cybersecurity, meet deadlines, incorporate emerging trends, and you are good to go!

Or are you a startup looking for reliable software developers? FortySeven Software Professionals come equipped with experienced developers and resources to deliver up to your expectations!

Jason Davies

UK based technology professional, with an interest in computer security and telecoms.

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