Netflix Consumes 15% Of The World’s Global Internet Traffic
Video is still dominant with almost 58% of overall downstream traffic worldwide, despite operators more aggressively managing video traffic.
Streaming video includes not only over-the-top (OTT) video streaming services like Netflix, YouTube, and Amazon Prime, but also operator-based streaming and direct consumer streaming. Many operators offer streaming of the content that they own the rights to (DirectTV, Comcast, etc.) as well as just about every network streaming their content in some way. Social network video sharing and direct video connectivity (like FaceTime) are also included.
The data is from the October 2018 edition of the Global Internet Phenomena Report which is drawn from Sandvine’s installed base of over 150 Tier 1 and Tier 2 fixed and mobile operators worldwide. The report does not include significant data from either China or India, but the data represents a portion of Sandvine’s 2.1B subscribers installed base, a statistically significant segment of the internet population.
Downstream:
This is the traffic volume downloaded from the internet. Examples would be a video stream, a file download, or an app download from iTunes.
Upstream:
This is the traffic volume uploaded to the internet. It could be requests for content (i.e., browsing the Netflix library), an interactive messaging session, or a Twitch stream of a gaming session from a console.
Duncan is a technology professional with over 20 years experience of working in various IT roles. He has a interest in cyber security, and has a wide range of other skills in radio, electronics and telecommunications.